This is concerned with: making Colchester an enjoyable and attractive place in which to live, work and visit brings investment, jobs and prosperity to the local economy developing Colchester’s cultural identity and doing things to make it more of a ‘place’ in people’s minds will improve Colchester’s ability to compete with other destinations building a positive image of the area, highlighting Colchester’s strengths and values encouraging high quality visitor attractions, products and services to help the Colchester area stand out from the crowd and compete effectively as a visitor destination Check our progress >>